![]() ![]() There are many reasons why social listening can be valuable in inbound marketing for schools. What to Look for in Social Listening for Schools And then informing the best department about it.” By approaching things in this way, your school can gain far more lasting value from all the information you gather. It’s noticing that three private messages from three different people about the same topic arrived. “(Social) listening is not seeing a private message come in and responding to it. Jenn Chen of Sprout Social summed up the difference between the two approaches in simple terms. Rather than simply responding to online conversations, schools who practice social listening will analyze what they learn, and use that information to adjust their strategies, branding, and services. ![]() Perhaps most importantly, social listening is a far more proactive approach than social media monitoring. This kind of content is a good example of what social listening might bring to your attention.ĭespite its name, social listening also often extends beyond social networks, with your email inbox, review sites, website comment sections, forums and other online spaces all possibly offering valuable information about the attitudes, wants, and needs of your target audience. For example, a hospitality school might keep an eye on the latest trends and developments in the tourism industry.Įxample: Eton College, a tourism and hospitality school in Vancouver, regularly posts about new developments in the sector on Facebook. For a start, social listening can involve not only tracking your own online presence, but that of your competitors, as well as topics related to the education sector, or specific industries your courses relate to. Social media monitoring for schools would typically involve tracking mentions of your institution, as well as responding to any comments or interactions from online users on top social networks like Facebook, Instagram, and Twitter.Īll of these elements are part of social listening, too, but there is lot more to it than that. The terms social listening and social monitoring are often confused or used interchangeably, but there is a distinction between the two. What’s the Difference Between Social Listening and Social Media Monitoring? Keep reading to learn more about how social listening works, and how you can get started. When done on either a small or large scale, social listening can lead schools to make significant changes to their student recruitment strategies, digital marketing tactics, and even occasionally their programs, courses, and support services. The idea is to monitor several different kinds of interactions, conversations, and trends across a broad range of channels, and use this data to identify actionable improvements. To answer these kinds of questions, marketing professionals frequently employ a strategic approach known as ‘social listening’. Do you know what people are saying about your school online? How do they feel about your main competitors? What are their general feelings about institutions like yours, the value of the qualifications you offer, or the industries and sectors your courses relate to?
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